The gateway between China's motorhome industry and Europe. We connect leading Chinese motorhome manufacturers with European markets. Based in Germany, Europe's number one motorhome market.
Connecting Continents. Caravaning Innovation.
Explore the synergy between the burgeoning Chinese motorhome industry and European know-how for seamless market integration and intercontinental partnerships.
2 markeTs. one platform.
lailaiqu.com 来来去 (to come and go) — is born from a simple realisation: the Chinese caravanning market is one of the fastest-growing globally, and European know-how is the exact key required to unlock its full potential.
EU market entry strategy
We deliver bespoke strategies for your European market entry – from segment selection and competitive analysis through to pricing strategy. In this way, we guarantee you a smooth and successful start.
Trade Fair & Media Presence
We manage exhibition stand logistics, arrange dealer meetings and host press briefings at the Caravan Salon Düsseldorf to make the most of your media and trade fair presence.
Industry Portal & Content Hub
Information hub for the Chinese RV market – featuring a comprehensive manufacturer database, exclusive market reports, trend news, and a global RV directory.
Certification & Compliance
Our experts will navigate you through WVTA, COC and ECE type approvals, ensuring that your products fully comply with all necessary European standards and regulations.
PR & Brand Communication
Enhance your brand visibility through our all-encompassing PR services, including press releases and media relations across the German caravanning media landscape.
mediaproduction & Branding
Comprehensive media production services, high-reach social media and influencer campaigns in Europe and China, professional product launches, and tailored brand naming and slogan adaptations for the European and Chinese markets.
Dealer and Importer Network
Access a network of qualified German and European motorhome dealerships to grow your sales channels and extend your market reach.
Market analyses
Stay ahead of the curve with our insightful market reports, industry briefings and competitor analyses, bespoke to your strategic requirements.
Motorhome tourism: China and Europe
Chinese campers discover Europe. European routes, China-friendly campsite guides, and motorhome rentals—two camping cultures, one platform.
Growth of the Chinese motorhome market
Compound Annual Growth Rate (CAGR)
%
Buyers under the age of 40
Active motorhome manufacturers and converters
Market volume in RMB by 2030
Future of the global motorhome market
Headquartered in Germany, we operate at the crossroads of two future-ready markets. Lailaiqu.com is the first specialised platform dedicated to bridging the Chinese motorhome industry and the European market. Our mission is to streamline market entry, mitigate risks and forge authentic partnerships by offering unparalleled insights and access to both markets.
Our unique advantage
Leveraging our first-mover advantage, lailaiqu.com delivers a seamless link between two markets perfectly poised for cooperation. Our platform establishes credibility in both regions by combining a Germany-based, China-focused approach with a strategic location in Bielefeld, Germany, to connect manufacturers and dealerships across continents.
We speak German, Chinese & English.
Motorhome dealer network in China
While the Chinese motorhome market is experiencing rapid growth, its domestic dealership network operates under its own distinct rules and structures. Without local market expertise and the right network, gaining access to reliable partners in China can often feel like a black box. Acting as a bridge between both regions, we help you navigate these complex dealership structures and forge strategic partnerships. We function as a specialised platform dedicated to connecting the Chinese motorhome industry with the European market.
Intercultural expertise & market knowledge
Experience China's RV industry up close
We organize factory visits, trade fair tours, and industry delegations to China—tailored to European motorhome companies and their teams. We also offer intensive courses, industry training programs, and seminars covering market entry, sourcing, and insights into the Chinese market and consumers.
Company Outings, Delegation Trips to China & Seminars
Contact us in 3 languages
Whether you are a Chinese manufacturer looking to explore Europe or a European distributor seeking Chinese partnerships, we look forward to hearing from you.
FAQ
Why us?
lailaiqu.com is the premier platform bridging the flourishing Chinese motorhome industry and the established European market. Our unique positioning allows us to deliver unparalleled insights and access, guaranteeing a seamless integration for both manufacturers and dealerships.
Your advantage in 3 languages
Operating fluently across German, Chinese and English, our platform facilitates clear communication and a profound understanding between diverse business cultures. This trilingual framework guarantees that no nuance is lost in translation, ultimately forging stronger partnerships.
Global bridge for communication
Whether your focus is on the German, Chinese or global market, we eliminate language barriers to safeguard your international business success. Combining cross-cultural expertise with highly specialised translations for the RV and motorhome sector, we ensure your technical and commercial objectives are understood with absolute precision by all parties. As a result, you mitigate costly misunderstandings, foster authentic trust with new partners and streamline cross-border negotiations between Europe and China right through to a successful deal.
Intercultural Expertise
In both markets, lailaiqu leverages its extensive network of industry experts and partners to provide comprehensive support—ranging from market entry strategies to advice on compliance and certification.